retail news in context, analysis with attitude

Nielsen is out with new research pointing to the continued growth of e-grocery in the US.

According to the report,"compared to the relatively flat growth in the traditional brick and mortar grocery category, in 2016, e-commerce actually drove 1% of topline growth for grocery.  Across developed categories such as beauty and personal care (where beauty saw only slight in-store growth of 0.6% and personal care saw 1.3% in-store growth from 2015-2016), online retail drove more than 10% of 2016 sales.

"The rapid expansion of e-commerce in top FMCG categories also fostered significant growth in categories such as pet care. In fact, e-commerce drove 16% of pet care sales in 2016, attributing more than 80% of pet care category growth from online channels.  Grocery consumers are migrating online and according to the 2017 Nielsen FMI Digitally Engaged Food Shopper Report, by 2025, the share of online grocery spending could reach $100 billion in annual consumer sales."
KC's View:
Didn't I already refer you back to the Tom Furphy line from yesterday's Innovation Conversation, about how this is a matter of "when," not "if"?