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The Wall Street Journal reports that Whole Foods "wants to cut prices without sacrificing the local products that define its healthy image," though this plan may run counter to the direction in which investors want to push it.

Those players, including the hedge fund Jana Partners that last week became the chain's second largest investor, "are pushing the organic food pioneer to boost profit by operating more like a big-box grocer." However, "some smaller suppliers and industry consultants say the shift to a more centralized distribution structure and other changes risk compromising Whole Foods’ ability to keep stocked with the latest foodie trends and hot local brands."

The price-cutting initiative, the Journal writes, is "being spearheaded by Don Clark, a former Target Corp. executive hired in November 2015 to run Whole Foods’ grocery operations. The data analytics, centralized purchasing and strict shelf management he brought from Target could save money that Whole Foods can use to lower its relatively high prices, addressing a key customer complaint. But matching its competitors on price could also mean limiting how often it updates the products Whole Foods stocks."
KC's View:
"For what does it profit a man to gain the whole world and forfeit his soul?" (Mark 8:36)