Published on: May 8, 2017by Kevin Coupe
Fox Business reports on an early stage venture capital group being quarterbacked by NFL Hall of Famer Joe Montana has invested "in a Seattle-based food startup called Crowd Cow, which allows customers to buy a cow directly from ranchers using a crowd-funding type approach."
According to the story, "Crowd Cow, which launched in 2015, sells one animal at a time, and only processes orders once all parts of the cow are sold, allowing customers to buy shares—or specific cuts—of meat that they want ... The meat is then directly shipped to your house without going through multiple middlemen like traditional store-bought meat."
The Fox Business story says that "Crowd Cow has raised $2 million in venture capital and the founders say they have generated more than $1 million in sales in less than two years by selling over 300 cows. Currently, they are in about 20 states west of the Mississippi, but plan to sell nationwide beginning next month."
The investment group, Liquid 2 Ventures, were attracted to the company because, asa dedicated carnivore, Montana believed there was appeal in knowing more about the source of the meat one is eating.
"I think in most cases you don’t have any idea where the cows are coming from or what they’ve been fed or how they’ve reached this weight. There are a lot of ways to get weight on a cow that are not natural. That’s the one thing that you can count on with Crowd Cow is that it’s completely natural,” Montana says.
It is an interesting concept, and one that might have broad appeal for people with disposable income and an interest in transparency of product. It seems to me that I've heard of traditional retailers helping to connect ranchers and customers, and if Crowd Cow is able to gain traction and generate steak-holders as well as stakeholders, we might see more of this occurring ... and it'll be an Eye-Opener.
BTW....they say that once the whole cow business takes off, they may move next to pork. Which makes sense, since with Montana involved, it won't just be meat that'll seem attractive. It'll also be the pigskin.
- KC's View: