retail news in context, analysis with attitude

Earlier this week, MNB took note of an interview that embattled Sears Holdings CEO Edward Lampert gave to the in which he said that he remains committed to turning the company around, despite the fact that it seems to have been heading relentlessly toward irrelevance and collapse over the past few years.

In that interview, Lampert said that "preparing the company for this day and age is something we've been working on for the last dozen years," suggested that Sears actually is ahead of Macy's, JC Penney and Target in many areas, blamed the media for focusing too much on Sears' troubles, and said that "we've built is something that can stand up against the best competition that's out there."

Now, The Street reports, Lampert continues to be bullish about Sears' future.

"We don't need more customers," he said. "We have all the customers we could possibly want. As soon as we start making money, people are gonna say, 'How did I miss this?'"

And then he added: "I give you my assurance I am not in denial."
KC's View:
You can assure us all you want. If you actually believe any of this, you are absolutely in denial.