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• The Financial Times reports that "Amazon will offer live television channels on its video platform for the first time in Europe as the US technology group steps up its push into broadcasting and ramps up its competition with traditional networks."

Here's the deal: In the UK and Germany, Amazon Prime subscribers will be able to pay an extra fee to access live and on-demand programming from networks that include Discovery and ITV.

The story notes that "while Amazon customers in North America have been able to watch live networks such as Showtime, Starz and HBO for some time, the deals with Discovery, Eurosport and ITV represent the first time European customers will be able to view traditional television networks through the Prime portal."

Amazon has been spending billions of dollars a year on exclusive content such as "Bosch" and "The Man In The High Castle," as well as licensing deals like the one it recently signed with the NFL for streaming rights to Thursday night football games.
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