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The Buffalo News reports that Wegmans "has partnered with grocery delivery app Instacart to deliver groceries in Northern Virginia and Maryland. Next, the service will roll out in southern New Jersey, Pennsylvania and the Boston area.

"Wegmans does not have any immediate plans to launch the service in New York," the story says.

The story notes that "Instacart deliveries cost $5.99 on orders of $35 or more. Instacart Express membership, which is available for $99 to $149, offers unlimited one-hour deliveries. Wegmans charges an additional amount to cover the cost of gathering the groceries. The first Instacart delivery is free."
KC's View:
Bad week to get into business with Instacart, I think, because I think it is entirely possible that it could be owned pretty soon by one of Wegmans' competitors.

I'm also not a fan of the deal on principle. Wegmans is wonderful at owning the customer experience at all levels, and this deal means that it is outsourcing a critical part of it. It may be an easy and fast solution, but I don't think it is the best one.