retail news in context, analysis with attitude

The New York Times has a terrific story that tracks Sinclair Browne, who is "a driver for the online grocery business Peapod. He plays the most important role in solving the biggest problem vexing the online grocery industry: moving food, undamaged and unspoiled, from the warehouse to the customer’s house. It’s known as the last-mile problem." The story provides some insight to the complications and challenges inherent to the delivery process ... and is really, really interesting. You can read it here.
KC's View: