retail news in context, analysis with attitude

Business Insider reports that a recent price study "found that Lidl was about 9% cheaper than Walmart, the largest grocer in the US. Lidl claims to offer products for as much as 50% less than rival stores."

Lidl has opened 10 stores in the eastern US, with plans to have 80 open over the coming year.
KC's View:
I would expect Walmart to pretty much open its arsenal to make sure that stories like this don't become common, and to blunt any impact that Lidl might have on its image.