retail news in context, analysis with attitude

In Minnesota, the Pioneer Press reports that Hy-Vee "is looking to nudge its way into the local convenience store scene," and is "planning a super-sized convenience store and gas station in Lakeville, promising to offer time-strapped, on-the-go customers plenty of prepared meals and scaled-down versions of its typical produce, dairy and meat departments and Market Grill restaurant."

At 8,880 square feet, the story says, this Hy-Vee store "will be the first of its kind for the big-box retailer."

The Pioneer Press writes that "Hy-Vee already operates 142 smaller convenience stores, including 16 in Minnesota, throughout its eight-state business region. Most of the stores are adjacent to the chain’s supermarket stores or in a nearby lot ... Hy-Vee spokeswoman Tara Deering-Hansen said Friday that the company is scouting other Twin Cities sites for the super-sized convenience store concept."
KC's View:
The thing that occurred to me when I read this story is how "supersized convenience store" is such an industry construct - picked up by the media - just like "supermarket," "c-store," and pretty much every other format reference.

I just don't think that customers think that way anymore. They think about relevance and they think about value (with all the things that means) and more often these days they think about values. But not format.

And retailers would be well-served not to think in terms of walls and formats, either. Think customers.