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The New York Times reports on how Taco Bell "is beginning a venture with the ride-sharing company this week that will allow Lyft passengers to request rides that incorporate a stop at a Taco Bell drive-through between 9 p.m. and 2 a.m."

It is, the story says, "an attempt to tap into the trend of young people increasingly car-pooling through apps like Lyft and its larger rival Uber, particularly on nights out with friends. While Taco Bell offers delivery to customers and advertises the locations of its restaurants through the navigation app Waze, partnering with a ride-sharing company represents a new type of 'experience innovation,' said Marisa Thalberg, Taco Bell’s chief marketing officer."

Taco Bell is said to be testing the idea for two weeks in Southern California before deciding if or how to roll it out elsewhere.

There's a video about the service here.
KC's View:
It seems to me that this opens all sorts of possibilities. If I were a Lyft driver, I'd be sure to hang out near anyplace that sells pot, on the theory that consumption could very quickly lead to a Taco Bell craving.

The story mentions that a lot of Lyft drivers get requests from passengers to swing into this or that fast food joint, but to this point the rules discouraged it ... not to mention they are justifiably concerned about crumbs, garbage and odors. This test may not solve the latter three problems, but at least the rules may be adjusted so that they are in line with what customers want.

Next step, pot shops. I'm telling you, this could be a big deal.