retail news in context, analysis with attitude

CNBC reports that on its "Closing Bell" program this week, Amazon CFO Brian Olsavsky "implied that the acquisition" of Whole Foods "is part of a broader experiment to test out different store formats that most appeal to its customers."

Olsavsky said, "We believe there won't be one solution, so we're experimenting with a number of different formats: physical pick up points and Amazon Go to online ordering and delivery to your door through Prime Now and Amazon Fresh. We'll see how customers respond ... We think [Whole Foods] are very customer-centric just like us, they've built a great business focused around quality and customers, so we're really glad to join up with them."

One investor, Michael Yoshikami, founder of Destination Wealth Management, proclaimed on the program that pretty much all the potential benefits of the deal had to be long-term.

"What are they going to do with Whole Foods? People are mystified," he said, adding, "It's all about the vision and the future. Jeff Bezos is not looking next year. He's looking 20 years down the road and always has."
KC's View:
I think there will be some surprises, ands it remains to seen how extensively Amazon will bring changes to Whole Foods, and how quickly. But "mystified?" Really?