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The Minneapolis/St. Paul Business Journal reports that Target is partnering with Barnes & Noble College Booksellers, which operates bookstores on college campuses around the country, to better serve the college market.

The bookstores will promote the availability of an expanded range of items via Target’s website, and in some cases will provide pickup facilities for those items.

Lisa Malat, Chief Marketing Officer with Barnes & Noble College, tells the site that “our unique access to students and parents from the moment of acceptance to move in day allows us to bring Target's college essentials to our nearly 800 college campuses across the county.” And Mark Tritton, Target’s executive vice president/chief merchandising officer, says that this will make the company more visible to more than five million students; there is a hope that this initial exposure will convert these students into lifetime Target customers.

The story notes that this is consistent with Target’s current strategy of investing in smaller stores and locating them when possible near college campuses.

Both Target and Barnes & Noble, it should be pointed out, find their business models threatened by Amazon, and are looking for ways to be relevant to and resonant with shoppers.
KC's View:
Smart idea, and I wonder if it could be a foreshadowing of a broader relationship between the two companies ion the near future. There may be numerous ways in which they could help each other.