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The Seattle Times has an interesting story about Amazon’s overhaul of its benefits program - making them more democratic, with the same benefits available to “operations and logistics workers paid by the hour and on the lower end of the salary scale” as to higher-end executives.

“Amazon’s move to revamp its parental-leave benefits coincided with a wider wave of perk enhancements among booming U.S. technology companies concerned about retaining talented employees, especially women, who are underrepresented in tech,” the story says. “Microsoft and Netflix had announced major improvements to their parental-leave policies earlier that year … It also came at a time when the fast-growing company started making its way to the top of the list of major employers among the Fortune 500, mostly due to furious hiring at its warehouses.”

The suggestion is that by creating a more generous and equitable benefits program, Amazon is endeavoring to become a preferred employer … it seems to understand that by doing so, it will demonstrate to existing and prospective employees that it is willing to invest in them. Which helps to convince them that they should feel invested in Amazon’s success.

You can read the entire story here.
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