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Bloomberg reports that Foursquare Labs has “compiled location information during the first two days” after Amazon completed its $13.7 billion acquisition of Whole Foods and concluded that the was a customer traffic increase of 25 percent.

“The traffic data is an optimistic sign that Amazon can succeed in the brick-and-mortar world,” the story says. “In some areas, the jump in customers was dramatic. At stores in Chicago, 35 percent more shoppers visited Whole Foods stores, Foursquare found.”

And, “Amazon has had success selling the Whole Foods 365 Everyday Value brand through its website. It put about 2,000 private-label products on the site after the deal closed and sold out of almost all of them, according to One Click Retail. The company said web sales of Whole Foods branded items through Amazon totaled $500,000 in the first week.”
KC's View:
No surprise here. The question is whether the traffic increase is sustainable, and what Amazon and Whole Foods will do together to continue to drive refreshed customer interest.