Published on: November 30, 2017This commentary is available as both text and video; enjoy both or either ... they are similar, but not exactly the same. To see past FaceTime commentaries, go to the MNB Channel on YouTube.
Hi, I’m Kevin Coupe and this is FaceTime with the Content Guy.
I recorded this week’s FaceTime commentary after having attended a screening of the new Denzel Washington movie, Roman J. Israel, Esq., which I’ll write more about tomorrow in “OffBeat.”
What got my juices going was not the movie, but one of the many trailers shown before the movie, for “The Marvelous Mrs. Maisel,” a new comedy series now streaming on Amazon for Prime members.
The series looks terrific, and I can’t wait to see it. I just don’t understand why AMC Loews, the theater company, would allow a trailer for the series to be shown - since all it is doing is trying to get people to stay home and watch television and not go to the movie theater.
Just stupid. And short-sighted.
Sure, they get some ad dollars for the trailer. But that hardly compensates for the fact that they are undermining their entire business model.
Not that AMC is alone. Lots of businesses - including supermarkets - make short-term decisions that bring in some dollars but that erode long-term competitive positions.
These days, especially because there is so much more competition coming from so many different directions, businesses can’t afford to give up any ground, can’t afford to open a window so that customers can escape.
It’s just dumb.
I’m going to watch “The Marvelous Mrs. Maisel,” but when I do so, I won’t be spending that time at the movies … and I’m someone who goes to a lot of movies. When my dollars are spent elsewhere, AMC only has itself to blame.
That’s a lesson that every business should learn.
That’s what is on my mind this morning, and as always, I want to hear what is on your mind.
- KC's View: