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• The Associated Press reports that McDonald’s is reviving its value-oriented Dollar Menu “after a two-year absence, but this time the items will cost $1, $2 or $3 … There are a dozen items on the new menu, including a sausage burrito for a buck, a bacon McDouble for $2 and a Happy Meal for $3.” The reason: “Offering cheap eats has become a winning strategy for the world’s largest hamburger chain, and a way to fight off other low-priced chains.” Plus, when McDonald’s dumped the Dollar Menu the decision hurt sales, as value-driven patrons went elsewhere for cheaper fast food.
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