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Cheddar.com reports on how Walmart./Jet are working with BuzzFeed’s Tasty App to target an urban, affluent consumer demographic, currently with Uniquely J, a new line that “features edgy packaging designs and premium ingredients, is an effort to target a younger customer, and compete with Amazon’s private label division.”

According to the story, “ The new deal with Buzzfeed’s Tasty app is expected to boost WalMart’s numbers, as the do-it-yourself platform has over 91 million followers across social media.”
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