retail news in context, analysis with attitude

In Minnesota, the has the first of a four-part series about how “millions of consumers around the world are making similar choices — to buy and eat food that is more pure and produced in ways less harmful to the environment. Those decisions in the grocery aisle are transforming the agricultural economy of Minnesota and the Midwest.

“Farmers are under pressure from consumers and food companies to adopt new techniques that take less of a toll on the environment, and to take better care of animals they raise. Sales of grocery shelf staples such as Wheaties, Betty Crocker cake mixes and some packaged meat products are flat or in decline, forcing food industry giants such as Minnesota’s Cargill, General Mills and Hormel to rethink the kinds of products they sell.”

It is, Cargill CEO David MacLennan says, “the challenge of our time for the food and agriculture industries.”

Fascinating … and you can read it here.
KC's View: