retail news in context, analysis with attitude

Business Insider repots on new research from e-commerce analytics firm One Click Retail saying that “Amazon has sold $10 million in Whole Foods snacks, canned foods, and frozen fruits and vegetables in the first four months since the brand became available on the retailer's website.”

In fact, the story says, “Whole Foods' 365 Everyday Value brand is now the No. 2-selling private-label brand that Amazon offers,” second only to Amazon Basics

At the same time, the best selling private label brand on the site is Amazon Basics, which “features generic versions of electronics accessories, like cables and plugs.”
KC's View:
I was reading another story yesterday about research from the analytics firm 1010data saying that “Amazon's private-label products merely accounted for about 2 percent of total units sold on Amazon.com, excluding the retailer's third-party marketplace and subscription services, in the first half of 2017.”

I don’t think there’s any question that Amazon wants that percentage to grow. I still like my idea about Amazon buying the DieHard brand from dead-company-walking Sears, and turning it into a kind of private brand with an enormous amount of brand equity.