retail news in context, analysis with attitude

CNBC reports that a new report by Consumer Intelligence Research Partners says that people who use their Amazon Echo systems to buy products on Amazon spend more that members of Amazon Prime - which is noteworthy since it has long been known that Amazon Prime members spend a lot more on Amazon than non-Prime members.

According to the story, “The report says Amazon Echo owners spend an average of $1,700 a year on Amazon, more than the $1,300 Amazon Prime members are estimated to be spending a year on the e-commerce site. That's 66 percent more than the average spend by all Amazon customers.”

This week, CNBC writes, Amazon “announced that it sold ‘millions’ of Amazon devices and that the Echo Dot device was the best-selling product among Prime members. During the holidays, Amazon dropped the price of the Echo Dot to as little as $29.”
KC's View:
Let’s be clear. There are a lot more Prime members than Echo users, so the numbers probably aren’t even in the same universe. But … the implications of this trend are fascinating, because they confirm the efficacy of what Amazon has been trying to do in its ecosystem. The Echos that I have all over my house are wonderful for all sorts of reasons, I use them for lots of things, and their efficacy will only improve as they become more intuitive and interconnected. (I suspect they’ll also get a little scarier.)

But in the end, they are designed to make it easier for me to buy stuff. Which for Amazon is the bottom line.