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CNBC this morning reports that “Amazon has patented a blended-reality mirror that lets you try on clothes virtually while placing you into a virtual location (via GeekWire). The patent describes the mirror as partially-reflective and partially-transmissive, and uses a mix of displays, cameras, and projectors to create the blended image. The imagined mirror works by scanning the environment to generate a virtual model, and then identifies the face and eyes of the user to determine which objects are to be seen as a reflection. Once this process is completed, the virtual clothes and scene are transmitted through the mirror to create the blended-reality result.”

The story concedes that “not all patented ideas turn into products, of course.” But, Amazon increasingly has invested in technologies like the Echo Look, which uses video and algorithms to provide fashion recommendations. Amazon, the story points out, has been “ambitiously building up businesses in the sector, including launching its own clothing lines and developing algorithms that design clothing based on Instagram fashion trends. All considered, an Amazon-branded mirror that helps you get dressed isn't as bizarre as it might have once seemed.”
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