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• The Wall Street Journal has a story about how Whole Foods private label products have “helped push sales at Amazon’s online grocery-delivery service, AmazonFresh, up 35% to $135 million in the last four months of 2017 over the previous four months, according to data analytics firm One Click Retail … Top selling items included organic baby spinach, shredded Parmesan cheese, organic riced cauliflower, unsalted butter and smokehouse bacon, the analysis found.”

The story goes on: “Amazon sold an estimated $11 million of Whole Foods’ 365 Everyday Value natural and organic products last year, small compared with the private-label sales of its supermarket competitors. Kroger Co.’s . natural and organic brands are nearing $2 billion in sales a year, while Albertsons Cos. said this month that its organic line does $1 billion in annual sales. But food analysts said Whole Foods products are helping AmazonFresh compete with online grocery companies.”

There have been a number of stories along these lines, but it is important to recognize that the way Amazon monetizes its Whole Foods purchase will take many forms. This is just one.
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