retail news in context, analysis with attitude

• The Seattle Post Intelligencer reports that the checkout-free Amazon Go store has had its first successful, albeit accidental, shoplifter - a CNBC reporter who took several items off the shelves but wasn’t charged for one of them upon exiting the store.

The story notes that a New York Times reporter tried to shoplift to see if it were possible, but was charged for the item he tried to pilfer.

The CNBC reporter told Amazon Go what had happened, and was told to "enjoy the yogurt on us.”

Amazon Go's vice president Gianna Puerini tells CNBC, “It happens so rarely that we didn't even bother building in a feature for customers to tell us it happened. I’ve been doing this a year and I have yet to get an error.”
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