retail news in context, analysis with attitude

• Private brand developer and supplier Daymon is out with a new  Private Brand Intelligence Report, saying that “81 percent of shoppers now buying private brand products on every or almost every shopping trip.”

Other nuggets from the study: “74% of consumers indicated that private brand is now a better value for the money,” “85% of consumers stated that they trust these products at least as much national brand products,” and 53 percent say “they shop at a store specifically for its private brand.”

USA Today reports this morning that “McDonald's plans to open about 1,000 new stores worldwide and speed up plans to add new self-service ordering systems,” as strong fourth quarter sales - same store sales were up 5.5 percent worldwide and 4.5 percent in the US - suggested that the fast feeder is gaining momentum.

“All told, the company plans to invest $2.4 billion in upgrades in 2018,” the story says.

• The Wall Street Journal reports that the Conference Board’s “measure of U.S. consumer confidence rose to 125.4 in January from 123.1 in December … The increase in the Conference Board measure was fed by higher consumer expectations about the economy, as the expectations index rose to 105.5 in January from 100.8 last month. Consumers’ view of current conditions decreased slightly to 155.3 in January from 156.5 in December.”
KC's View: