retail news in context, analysis with attitude

by Kevin Coupe

We’ve had continued discussion here on MNB about the issue of net neutrality. Some background…

Net neutrality is essentially defined as a policy requiting all internet providers to treat all websites equally, regardless of size. The Trump-era Federal Communications Commission (FCC) is rolling back that requirement, saying that those rules reflected the ”heavy hand” of government excess that only served to inhibit innovation and research at telecom and cable companies. Those who object to this move argue that it will mean that companies with deep pockets will be able to pay for faster access to consumers, which is not in the public interest.

Despite the FCC moves, the debate is not over. Governors of two states - Steve Bullock of Montana and Andrew Cuomo of New York - have signed orders that challenge the net neutrality rollback by mandating that their state officials and offices purchase Internet service only from broadband companies that abide by the principles of net neutrality.

And now Burger King has gotten into the act, producing a short video (above left) that advocates for net neutrality regulations by using the price of a Whopper as a metaphor. It is very funny, very clever … and an Eye-Opener.

KC's View: