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Amazon yesterday released the Super Bowl LII commercial that it teased just a few days ago, the premise being that Amazon has to do something because Alexa has lost her voice … and the company needs replacements. Among them - Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins (sounding a lot like Hannibal Lecter).

You can watch the commercial at left.


KC's View:
When the teaser commercial first was posted online, we speculated about the possible replacement voices here … and I have to say that I think the MNB community was much more inventive and imaginative than the ad agency that actually executed this commercial.

Just yesterday, we got a number of recommendations…

Jerry Carroll, who used to do the Crazy Eddie commercials.

Mike Rowe.

Morgan Freeman continued to get lots of votes.

Sam Elliot.

Clint Eastwood.

Ozzy Osborne or Bob Dylan (the writer thought this would be funny because nobody would understand a word they said).

Donald Trump.

Alec Baldwin as Donald Trump.

Emma Watson, Daniel Radcliff and Rupert Grint “because Alexa is sort of magical.”

Kevin Hart.

Maggie Smith as Violet Crawley.

R2D2 and C3PO. And Chewbacca.

Mark Hamill as the Joker.

Andy Serkis as Gollum.

Samuel L. Jackson.

George Clooney.

Helen Mirren.

Antonio Banderas.

Sir Ben Kingsley.

This was in addition to earlier suggestions that included James Earl Jones, comedian Gilbert Gottfried, Jerry Seinfeld, Jay Leno, Betty White, Snoop Dog, Bill Gates, William Shatner, Rosanne Barr, and Stephen Hawking.

Not to mention Siri. Oprah. (Lots of votes for her.) And one of my favorite ideas, Michelle Obama.

I also got a lot of email suggesting dead celebrities. (Really? Amazon is an innovative company, but I don’t think they’ve figured out the whole resurrection thing. Yet.)

To be honest, the MNB suggestions skewed a little older than some of the actual choices, but I still think they represent a more imaginative cross section than those chosen by the ad agency. I also think the ad should’ve been about the audition process … it could’ve been faster paced, more interesting, and featured some “who the hell was that” moments.

I give Amazon an A+ for the concept, but the implementation only gets a B.