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Bloomberg reports that Amazon, YouTube and Twitter are all looking to make bids to stream ‘Thursday Night Football,” with expectations that whoever wins the rights will pay the National Football League (NFL) hundreds of millions of dollars for rights that extend for as long as five years.

According to the story, “The NFL is looking for a technology company to offer an interactive stream with social-media commentary and statistics that entice kids raised on video games and Snapchat, the people said. Amazon already does this with the G League, a minor-league version of the National Basketball Association. The TV audience for the NFL has declined for two years in a row, slumping almost 10 percent last season alone.”

The competition, Bloomberg writes, is just “the latest evidence of technology companies’ growing interest in live sports” as a differentiator.
KC's View:
You bet it is. Every traditional business model is at risk. It is that simple, and businesses better get used to it.