retail news in context, analysis with attitude

Markets Insider reports that Amazon has quietly launched a new section on its site that sells “items that cost $10 or less, all offered with free shipping. The merchandise is offered by Amazon's third-party merchant partners and in most cases does not ship directly from the company.

According to the story, “the initiative is a clear move in on dollar and discount stores' turf. The kitschy assortment of women's and men's clothing, electronics, gifts, home decor, household items, and watches looks very similar to what you might find at a Dollar Tree or Ross store.”
KC's View:
This makes a lot of sense, since dollar-store sales grew in the US from $30.4 billion in 2010 to $45.3 billion in 2015.

Like Willie Sutton, Amazon likes to go where the money is.