retail news in context, analysis with attitude

Simplemost reports that Target has created a subscription program around its popular Cat & Jack kids’ clothing line.

According to the story, the Cat & Jack Baby Outfit Subscription Box service “should make parents’ lives a little easier by curating stylish looks for your baby and then sending them right to your door … Signing up for the subscription service is simple: All you have to do is select your child’s sex and size (they offer newborn up to 18 months), pay and wait for the goodies to arrive at your doorstep.”

The story says that “each box costs $40, but you’ll save 5 percent if you sign up for a yearly subscription. An added perk of a subscription is that Target will send you the next size up every time a box ships, so the clothes will fit as your baby grows (although, you can also adjust the sizing coming in your box online at any time).”
KC's View:
Subscriptions can be a powerful tool for retailers, as I noted above in my comments about the threats that Alexa-powered systems are to both rival retailers and suppliers. This is just one example … and every retailers should be doing something - anything, at this point, quite frankly - to figure out how to play in this game.