retail news in context, analysis with attitude

The Canadian Press reports that Loblaw has signed a deal with government transportation agency Metrolinx to “launch a new service in the spring that allows commuters to order groceries online and pick them up at one of five Go Transit stations in the Greater Toronto Area the next day.”

According to the story, “Groceries will come from nearby Fortinos or Loblaws stores, and will be waiting in a special delivery truck, in lockers or in an enclosed kiosk, Loblaw said.

“The service is an extension of the company’s click-and-collect offering as it allows customers who travel on Go Transit a pick-up option that doesn’t require them to adjust their daily commute, Loblaw said.”
KC's View:
Love the idea of going to another consumer touch-point … but next day? It seems to me that the program ought to be focused on having any food ordered before 3 pm available at those train stations by 5:30 pm. If people are going to act on impulse, retailers have to be prepared to give them what they want. Not make them wait.