Published on: March 1, 2018
This commentary is available as both text and video; enjoy both or either ... they are similar, but not exactly the same. To see past FaceTime commentaries, go to the MNB Channel on YouTube.
Hi, Kevin Coupe here, and this is FaceTime with the Content Guy.
Today I want to talk about a bit of niche marketing for which I’m dead center in the middle of the target.
But first … a bit of context. I get email occasionally commenting on the posters that sometimes are seen in the background when I do my FaceTime commentaries from the office.
There is, of course, the poster for “The Big Picture: Essential Business Lessons from the Movies.” Great book, available now from Amazon.
There also are some some large framed movie posters, or what they call in the movie business, “one sheets.”
There’s Robin & Marian, one of my favorite movies ever, about Robin Hood and Maid Marian in middle age, played by Sean Connery and Audrey Hepburn. Robin faces off in the movie against an equally middle aged Sheriff of Nottingham, played by Robert Shaw, in an ultimate battle that makes movie geeks like me who remember From Russia With Love enormously happy.
There’s All The President’s Men, one of my favorite newspaper movies ever, which you may remember prompted a discussion here about whether one can separate the artist from the art, after there were allegations about sexual misconduct by Dustin Hoffman.
And, there’s Night Moves, one of the best private eye films ever, starring Gene Hackman. This speaks one of my real passions - hard-boiled American detective novels and movies … and there are few better than this one.
Here’s a recent addition to my collection - an art card from The Long Goodbye, Robert Altman’s deconstruction of the Raymond Chandler novel and, in fact, the whole genre, starring Elliott Gould.
I also have the lobby card from the original Broadway production of “Sleuth,” which starred the great Anthony Quayle (who I met) and Keith Baxter.
And finally, the French art card from Bullitt, the classic Steve McQueen movie. Which is what started this whole stream of consciousness commentary…
There was a story in the New York Times the other day about the Bullitt Hotel, a new hotel in Belfast, Ireland, that is themed around the classic 1968 thriller. It’s got tons of Steve McQueen and Bullitt-related art, with a 60s vibe that s said to have a kind of minimalist cool. (You can read the review here.)
I love the idea, and this is a good enough reason as far as I’m concerned to plan a trip to Belfast. (I am, after all, a guy who drives a dark gray Mustang convertible … not the classic that McQueen drives in the movie, but it makes the same sort of sound when you gun the engine.)
These folks could’ve just built another hotel. But they did something different - they found an idea that was unique and cool and evocative of a whole time and lifestyle.
I admire that. I think that’s what more businesses have to do.
Now, you may disagree with me, and that’s okay. As Frank Bullitt says in the movie, “You believe what you want. You work your side of the street, and I'll work mine.”
That’s what’s on my mind this morning. As always, I want to hear what is on your mind.
- KC's View: