retail news in context, analysis with attitude

Fortune reports this morning that Walmart will for the first time begin selling prepared meals in 250 of its stores, with plans to expand to 2,000 stores by the end of the year. In addition, Walmart is about to get into the meal kit business, as the retailer tries to “sell more food while siphoning customers from restaurant chains.”

As the story says, it is “the latest step to improve Walmart’s grocery business, the chain’s biggest source of revenue. It has upgraded its beef to certified Angus, cultivated a sweeter variety of cantaloupe that can be sold year-round, and recently developed a better way to track the freshness of fruits and vegetables as they travel from farms to its shelves.”

The prepared meals will range from $8 to $10 and range from chicken enchiladas to pot roast; there will be four meal kit options in stores. (Walmart has sold meal kits before, but only online.)

“More than 80% of Americans don’t know what they will have for dinner tonight,” said Tyler Lehr, a Walmart senior vice president.
KC's View:
Not to be hyper-critical here, but Tyler Lehr needs to come up with a better line … the stat about people not knowing what they’re having for dinner has been used for years, maybe decades.

I think this is a smart move by Walmart, but it’d be even more impressive if they offered an original insight instead of dusting off an old one.