retail news in context, analysis with attitude

There is a bit of commentary in the Washington Post that I think is worth taking a look at - it focuses on the social and political engagement in which some companies are engaging of late, even though it potentially creates issues for their businesses. This is, of course, a subject to which MNB has devoted some time and space in recent weeks.

Issue engagement, the pieces, suggests, needs to reflect a “corporate personality” that “reflects how a business conducts itself in commerce, and it is something that consumers can and do evaluate.” And, it also reflects the modern “need to make strategic choices and balance the commercial benefit of embracing some, while turning off others.”

You can read the entire piece

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