retail news in context, analysis with attitude

MediaPost had a story about a new analysis by comScore of the amount of time US consumers spent on Amazon last year - and the results can be fairly described as staggering.

Ryan Williams, head of client insights-retail, travel and CPG at comScore, says that “Amazon's 22.6 billion minutes is more than retailers ranked numbers 2 through 10 combined.” Those other nine retailers, in order of time spent by consumers on them, are eBay, Walmart, Wish, Kohl’s, Target, Etsy, Macy’s, Zulily, and Barnes & Noble.

In fact, the analysis says, Amazon’s mobile minutes, “which are still only a fraction of Amazon’s total digital minutes,” are still higher than those of eBay, Walmart, Wish, Kohl's and Etsy combined.
KC's View:
Meaning, I think, that the prognosis for Amazon’s future is pretty good. Or, in the words of Larry David, pretty, pretty, pretty, pretty good.

I was curious, so I did a little math … and this essentially means that every single American spent more than an hour - 69.4 minutes, to be precise - on Amazon last year. (There are 325.7 million Americans.) If you only count people 18 or older - there are 245.3 million - it means that they each spent 92 minutes on Amazon.

Of course, we know that not every American is using Amazon, and that not every adult American is on Amazon, so clearly folks who are on Amazon are using it a lot more than that.

Pretty, pretty, pretty, pretty good.