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Reuters reports that French retailer LeClerc plans to “launch a food delivery service in Paris this month, stepping up its offering in the face of competition from Amazon and domestic rivals.

According to the story, “The new service, to be called ‘Leclerc Chez Moi’ (Leclerc To My Door), will be launched on March 26 in northern Paris and from May 15 in the south of the city. It will price products at 15-20 percent below those of competitors with a goal of generating revenue equivalent to a hypermarket in the first year.”

And, it goes on: “Amazon, which has run its Amazon Prime express delivery service in Paris since 2016, is steadily building up its presence in France. Privately-held French supermarket operator Systeme U recently disclosed it was in discussions over a grocery supply deal with Amazon.”

“We will rise up to the challenge, starting with home delivery in Paris. Amazon are the kings of logistics, the kings of IT and algorithms,” CEO Michel-Edouard Leclerc said in an interview. “But I have a trust relationship with consumers. I think commercial policy will prevail.”
KC's View:
I trust that “commercial policy” sounds both sexier and more compelling to consumers in French. Because it sounds just a wee bit arrogant to me, which is the wrong way to go into a battle with Amazon.