Published on: March 15, 2018by Kevin Coupe
Nielsen is out with a statistical analysis that, while some of it seems self-evident, is worth being reminded about: that women are a “rumbling economic powerhouse … In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.”
“Females of every age and ethnicity bring distinctive values and priorities to the world of consumption. Multicultural women, in particular, are conscious consumers, supporting brands and companies that give back to and do no harm to their environment, community, family, and health.
“In fact, 58% of African-American women agree that they are willing to pay more for a product that is environmentally safe, and 62% of Hispanic women agree that they buy based on quality, not price. Eighty-six percent of Asian-American women agree that they are always looking for new ways to live a healthier life.”
I’m glad to be reminded of this, but it does make me think two things.
First, I’m not sure that this can be described as a “rumbling economic powerhouse” any longer. Nothing rumbling about it these days - it appears to me that women have pretty much decided en masse that they are tired of being taken for granted economically and culturally, tired of being harassed without consequences for the harassers, and angry that in 2018 we’re having so-called “conversations” about equality, equity, diversity and inclusion that should’ve been resolved decades ago.
They’re not rumbling. The noise being made these days is almost symphonic, though it might be more accurate to say that what they really want to do is rock and roll the world’s expectations.
They’re ticked off. And I don’t blame them.
Second, how and why did it take this long?
That’s the Eye-Opener.