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Reuters reports that Google “is teaming up with retailers including Target Corp, Walmart Inc, Home Depot Inc, Costco Wholesale Corp and Ulta Beauty” on a new program that allows these retailers to “list their products on Google Search, as well as on the Google Express shopping service, and Google Assistant on mobile phones and voice devices … In exchange for Google listings and linking to retailer loyalty programs, the retailers pay Google a piece of each purchase, which is different from payments that retailers make to place ads on Google platforms.”

According to the story, the goal is to influence shopper behavior in a way that makes these retailers more competitive with Amazon - which, it ends up, often is the default result and/or choice for consumers who search for products on Google.

The new program, called Shopping Actions, “will be available in the United States to retailers of all sizes and could help retail chains keep those customers,” the story says.
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