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The Financial Times reports that Amazon has signed a distribution deal with French retailer Casino, making it possible for customers at Monoprix, its upscale grocery banner, to get groceries from it via PrimeNow.

The deal, FT writes, ends “months of speculation that the US ecommerce giant was planning partnerships or acquisitions in Europe.”

Casino’s chairman/CEO, Jean-Charles Naouri, says that the deal “reinforces its omni-channel distribution strategy and gets even closer to its customers and their needs.”

Jean-Charles Naouri, chairman and chief executive of Casino, said on Monday: “Casino Group reinforces its omni-channel distribution strategy and gets even closer to its customers and their needs.
KC's View:

The funny thing is that it was Monoprix that came up with a witty and effective rejoinder - which you can seen at left - to the much-seen Amazon Go introductory video.

But I suspect that it was exactly this kind of approach that made the two companies a good fit. They both seem highly customer-focused, which is a prerequisite for success these days.