retail news in context, analysis with attitude

by Kevin Coupe

Amazon’s search for a second headquarters city in North America - HQ2, as it has been dubbed - continues, with company executives visiting the various localities that made the final cut.

Details of these visits, and the pitches being made to Amazon, are leaking out in dribs and drabs, but the video at left is one of the more entertaining artifacts … a short video pitch made by the city of Chicago that brings together the city’s identity as the “Second City,” Amazon’s mantra that every day is Day One, and Jeff Bezos’ known love for all things “Star Trek.”

Chicago may not win, but the pitch is an Eye-Opener.

KC's View: