retail news in context, analysis with attitude

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• Instacart announced yesterday that it has attracted $150 million in new investment money, on top of the $200 million that it brought in in February.

GeekWire writes that “the latest funding puts the company at a valuation of $4.35 billion, with more than $1 billion raised since it was founded in 2012. The company claims most of that funding hasn’t been spent yet. Instacart said it plans to use the round to double its staff and expand its footprint across North America.”

I suppose that one of the results of the new funding round will be that it will make Instacart more expensive when someone steps in to acquire it. Which is, I think, the inevitable play here.
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