retail news in context, analysis with attitude

Ahold Delhaize-owned Peapod said this week that it is “doubling down on why it's the country's leading online grocer with the announcement of several new ways to save: site-wide price reductions on thousands of customers' most valued items, innovative new bundle offers and the launch of PodPass MidWeek delivery.

More specifics:

• The company said it will offer “thousands of lower prices on products that matter most to customers such as natural and organic items, meat, fresh produce and dairy. On these everyday price changes, customers will see the old price slashed with the new, lower price. On many of these items, customers will also see flags indicating additional savings via weekly promotions.”

• “Peapod has introduced Bundles of Savings to offer discounts on groups of products that are commonly bought together … Customers that buy a certain number of products within the group and additional discounts are applied. The Taco Tuesday, Spaghetti Thursday, Morning Coffee On-the-Go and Salad Fixings bundles are already very popular with shoppers.”

• PodPass MidWeek is described as “a discounted version of its popular free-delivery subscription PodPass. PodPass MidWeek is less than half the price of the regular subscription and offers a whole year of free deliveries on Tuesday, Wednesday or Thursday for just $55.”
KC's View:
It long has been my feeling that Peapod is both one of the best things that Ahold Delhaize has going for it, but also that it is an asset that needs to be exploited to a much greater degree. I have two Stop & Shop stores within a mile or so of my house, but I see very little in the way of aggressive marketing that attempts to woo me away from Amazon. I’m not sure what needs to change, but Peapod’s status as an early adopter that has stood the test of time ought to be an advantage. Instead, it just seems unappreciated.

I’m glad to see that they’re trying to send a stronger message. But this has to be an ongoing process.