retail news in context, analysis with attitude

In the UK, the Independent reports that Tesco has started selling wine in two smaller sized bottles than traditionally have been sold - one that is the equivalent of four glasses of wine, and one that is equal to three.

The goal, according to the story, is to “appeal to Brits who are reducing their alcohol consumption.”

The group seems to be expanding. According to the story, “The smaller bottles come at a convenient time, with Brits drinking less than ever before according to figures from the Office for National Statistics. The rise of teetotalism is particularly prevalent in young adults, with more than a quarter (27 per cent) of 16 to 24-year-olds abstaining from alcohol completely.

“This figure has risen substantially in the last decade, when 19 per cent of those in that same age group said they didn’t drink alcohol. Meanwhile, one in five Brits of the broader adult population do not drink, with the proportion of adult drinkers at its lowest level since 2005.”
KC's View:
A little surprising, though not quite into “I’m gobsmacked” territory. I just think if I were living through Brexit, I’d be drinking more, not less.

(I wonder if alcohol consumption will go up on May 19. I hear there’s a big wedding planned in the UK…)