retail news in context, analysis with attitude

CNBC had an interview with Pat Brown, Albertsons’ vice president of strategic business initiatives, in which he said that 80 percent of its customers want meal kits in stores - which supports the company’s decision to acquire meal kit company Plated and offer its products in its stores.

Brown also said that 85 percent of meal kit subscribers in general want to be able to buy the products in stores.


• Fresh Del Monte Produce has decided to invest $4 million in Purple Carrot, a plant-based meal kit company.

In a prepared statement, Mohammad Abu-Ghazaleh, chairman/CEO of Fresh Del Monte, said that “Purple Carrot has tremendous growth momentum in the fast-growing plant-based food segment with a well-known brand and an authentic connection with its customers. We believe there will be significant opportunities for our teams to create increased value through product mix and channel expansion.”


• Meal kit company Chef’d said yesterday that its meal kits will be sold at grocery stores nationwide - including Costco, Harris Teeter, Tops, Hy-Vee, Weis, and Gelson’s - as part of a deal that it has with Smithfield Foods.

Sean Butler, Senior Vice President of Retail at Chef’d, said in a prepared statement, that “the expansion of Chef’d into retail enables us to serve the large group of shoppers who have never tried a meal kit but are eager for non-subscription solutions. Our goal is to give more shoppers more meals in more places to help them eat better, save time, and explore new flavors.”
KC's View: