The New York Daily News reports that Starbucks, which has made creating a homage to the Italian coffee scene a centerpiece of its growth strategy, finally will open its first store in Italy - in Milan, in September, near the Duomo.
"We are not coming here to teach Italians how to make coffee, we're coming here with humility and respect, to show what we've learned," says Starbucks executive chairman Howard Schultz.
The News writes that “it joins more than nearly 29,000 Starbucks across the world, though it is unclear if Italians, who have an array of other coffee choices, will warm up to the mermaid from Seattle … Though Italy has a rich tradition of coffee brewing and drinking, its residents are only 13th on the list of highest coffee consumption, with roughly 11 pounds per person per year.
“Scandinavian countries dominate the top of the list, with Finland's more than 26 pounds taking the top spot, according to the International Coffee Organization.”
"We are not coming here to teach Italians how to make coffee, we're coming here with humility and respect, to show what we've learned," says Starbucks executive chairman Howard Schultz.
The News writes that “it joins more than nearly 29,000 Starbucks across the world, though it is unclear if Italians, who have an array of other coffee choices, will warm up to the mermaid from Seattle … Though Italy has a rich tradition of coffee brewing and drinking, its residents are only 13th on the list of highest coffee consumption, with roughly 11 pounds per person per year.
“Scandinavian countries dominate the top of the list, with Finland's more than 26 pounds taking the top spot, according to the International Coffee Organization.”
- KC's View:
