retail news in context, analysis with attitude

The Seattle Times reports that Walmart is taking on Amazon in the latter’s home base, and will “begin delivering groceries ordered online to people in Seattle and surrounding suburbs … the 15th of 100 markets where Walmart plans to provide the service by the end of the year.”

The story notes that “Walmart is trying to distinguish itself with a flat fee for same-day delivery, $9.95, rather than requiring a subscription. (To use AmazonFresh same-day delivery, people must be Amazon Prime members and pay an additional $15 a month for the service.) The Walmart service also requires a $30 minimum order. Orders are picked from store shelves by Walmart employees and delivered by third-party contractor DoorDash.”
KC's View:
Just another example of the pitched battle between Walmart and Amazon that threatens to turn into a conflagration that is going to singe everyone, and envelop any retailer without a compelling differential advantage.