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Fierce Retail reports that shortly after “jumping into the pet supply game,” Amazon already is “rivaling online giant Chewy.com. Amazon is close to Chewy in unbranded searches on Google and Amazon, like Chewy, launched a private label of pet products earlier this year … According to the latest report from GartnerL2, Amazon now gets 38% of all organic hits on pet care, just 1% less than Chewy. And in some categories, such as high-volume products and natural and grain-free, Amazon has surpassed Chewy in organic searches. The only space where Chewy is not currently being threatened by Amazon is the dietary space.”
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