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Amazon announced this morning that members of its Prime program will be able to take advantage of savings in every Whole Foods store in the US as of this Wednesday., extending the program beyond the limited of stores where it had been rolling out … To start saving, Amazon said, “customers can download the Whole Foods Market app, sign in with their Amazon account and then scan the app’s Prime Code at checkout. Or, customers can opt in to use their mobile phone number to save at checkout.”

The company also said that “customers also receive these exclusive Prime member savings when they have their groceries delivered from Whole Foods Market stores via Prime Now. Prime Now grocery delivery, together with the special savings for Prime members, are available in Atlanta, Austin, Baltimore, Boston, Cincinnati, Dallas, Denver, Los Angeles, Philadelphia, Richmond, Sacramento, San Diego, San Francisco and Virginia Beach. Prime Now offers free two-hour delivery on orders over $35. Delivery from Whole Foods Market will continue expanding throughout 2018.”
KC's View:
This has been in the cards almost from the moment that Amazon announced its acquisition of Whole Foods.

It seems to me that what will be interesting about this going forward will be watching the degree to which Whole Foods affects the continuing evolution of Amazon Fresh … there will be some sort of integration of these two business segments, and extending Whole Foods’ standards to the Amazon Fresh business can only improve the image of the latter. (Amazon has to be careful not to lower Whole Foods’ standards. That’d be a serious mistake.)

There have been some stories lately about how some customers are dissatisfied with Amazon Fresh, with speculation that it will go away. I suspect that this is just wishful thinking on the part of some … it is just constantly in a state of self-correction and improvement.