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Advertising Age reports that Target, “as it invests in new technology like same-day delivery and drive-up service to compete with Amazon,” is using its “Target Run” ad campaign to emphasize this component of its business, with a focus on “how Target supplies everyday essentials.”

The campaign is designed to highlight recent strategic moves: “Late last year, the retailer bought Shipt, a same-day delivery service, for $550 million—the service will be available coast-to-coast by the holidays. The company is also in the process of rolling out drive-up delivery, where consumers can have their purchases brought out to a designated area of the parking lot without having to leave their vehicle.

"We're evolving the campaign to highlight the new ways [consumers] can choose to complete their Target Run, how, when and where it's best for them," says Target CMO Rick Gomez,.


• The Houston Chronicle reports that H-E-B today “is set to open its first multilevel grocery store in Houston.” The story says that H-E-B “redeveloped an older pantry store at Bissonnet and Rice into a double decker with 225 parking spots on the ground floor and a 78,000-square-foot store with more than 70 parking spots on the second floor. Shoppers use escalators and elevators to go between the floors.”
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