retail news in context, analysis with attitude

Reuters reports that Chipotle plans to close 65 “underperforming” restaurants, as well as “add ‘in-app’ delivery of its products to about 2,000 restaurants by the end of the year and launch a long-awaited loyalty program in 2019.”

According to the story, “Chipotle also said it would launch a customer loyalty program in 2019 and is exploring offering $2 tacos with a drink as part of a proposed ‘happy hour.’ The announced changes come as the troubled burrito chain seeks to recover after a rash of food safety lapses dragged on the brand.”
KC's View:
A lot of this seems to make sense, though I do think that Chipotle has to be careful about seeming too much like Taco Bell … which is a danger since its CEO, Brian Niccol, used to be CEO of the rival Mexican fast feeder.

I’m still waiting for the chihuahua to make a return appearance.