CNBC reports that The Container Store is testing “a new store prototype decked out with tech upgrades and outfitted with organization studios, digital design screens and a lounge area.” It reportedly has “a more open layout, a wider selection of inventory and design specialists on site for one-on-one appointments.”
The key to the redesign, the story says, was paying attention to how customers were using the chain’s website and then building some of those features - adapted for bricks-and-mortar - into the physical store.
The overhaul, CNBC reports, “ comes at a time when many older brands are navigating a constantly evolving retail landscape as Amazon grows its private-label business and threatens to disrupt categories like furniture, clothing and grocery. Many retailers, including Target, Express and Abercrombie & Fitch, are remodeling their stores to compete.”
The key to the redesign, the story says, was paying attention to how customers were using the chain’s website and then building some of those features - adapted for bricks-and-mortar - into the physical store.
The overhaul, CNBC reports, “ comes at a time when many older brands are navigating a constantly evolving retail landscape as Amazon grows its private-label business and threatens to disrupt categories like furniture, clothing and grocery. Many retailers, including Target, Express and Abercrombie & Fitch, are remodeling their stores to compete.”
- KC's View:
